We understand that many HVAC contractors hesitate to discuss financing options with their customers. HVAC problems can often arise unexpectedly and catch homeowners by surprise at an unplanned expense.
Here’s how you can help ease a customer’s budget strain: Introduce financing options to your customers with ECCO Supply’s Residential Dealer Program (ERDP). This program offers financing solutions to help HVAC contractors like you expand your business, close more deals, and deliver excellent customer service.
Start the conversation early
Be sure to mention financing before the end of the sales pitch. Introduce the option early in the conversation. For example, when discussing the scope of work and the benefits of different HVAC systems, casually mention that you offer flexible financing options to help manage the costs.
Example: “This high-efficiency HVAC system will significantly lower your energy bills and improve your home’s comfort. And to make it easier for you, we offer flexible financing options so you can spread out the cost over time.”
Emphasize the benefits
Highlight how financing can make the project more affordable and less stressful. Explain that funding allows them to enjoy the benefits of an upgraded system without a large upfront payment. Mention any available low monthly payments, interest rate buydowns, and deferred payment options.
Example: “With our financing plans, you can install this top-of-the-line HVAC system now and make low monthly payments. We have options like 0% interest for up to 60 months or deferred payments for up to a year.”
Address common concerns
Reassure HVAC contractors that the financing application process is straightforward and approvals are quick. Financeit, our financing partner, offers a simple application process. Decisions are made within seconds, on-site or at the customer’s convenience. This ease of use should instill confidence in contractors when discussing financing with their customers.
Example: “The financing application process is quick and easy. We can do it right here, and you’ll get an approval decision in just a few minutes. This way, you can enjoy your new HVAC system without delay.”
Tie in rebates and promotions
By combining the financing discussion with information about available rebates and promotions, you can further reduce the overall cost for your customers and make the offer more attractive. This makes the project more affordable and helps your customers save money upfront and over time with rebates on energy-efficient systems. This can be a significant selling point, especially for customers concerned about the project’s initial cost.
Example: “Not only do we offer flexible financing, but you can also take advantage of rebates on certain high-efficiency systems. This means even more savings while upgrading to a better HVAC solution.”
Use real-world examples
Share inspiring success stories or examples of other customers who have benefited from turning to financing options. This can help normalize the option and make contractors more comfortable considering it. By seeing the potential of offering financing options, contractors can feel inspired to take this step.
Example: “We recently helped a customer upgrade to a new energy-efficient system through our financing program. They were able to start enjoying the benefits right away and appreciated the manageable monthly payments.”
Getting started
To join our Residential Dealer Program, complete the application form. Once approved, you can start offering flexible financing options to your customers. This will help you close more deals, build lasting relationships with happy customers, and watch your business grow.
One significant advantage of our financing partnership is that Financeit’s services are free to HVAC vendors. There are no transaction or membership fees, making it a cost-effective solution for your business.
